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This web page had the following in the web page, "Fri 10th - Sat 11th Apr 2015 rocopen." We saw that the web page stated " This years ADO sanctioned tournament is over! Past Rochester Open payouts have exceeded 3700 and we successfully topped our advertized figure again this year." It also said " Use your smartphone to access player calls and board assignments. During tournament play, as well as real-time Match Results. TV monitors in the event area will also display board assignments. We look forward to seeing you at a future Rochester Open! Information for Board Sponsors." The header had GVDA as the highest ranking optimized keyword. It is followed by Genesee Valley Darts, Rochester, and Sunset Lanes which isn't as ranked as highly as GVDA. The next words open.thegvda.org uses is Rochester Open. Genny Open was included and could not be understood by search engines.